Goodwill-logoFrom its administrative base in Menasha, Goodwill NCW operates 29 programs and services across 35 Wisconsin counties. In 2015, Goodwill NCW’s human services work touched the lives of almost 64,000 people.

Goodwill NCW is a 501(c)(3) nonprofit human services organization, supported by sales of donated and new merchandise at 26 Retail Stores/Training Centers.

In the greater Chippewa Valley region, Goodwill NCW operates stores in Eau Claire, Lake Hallie, Menomonie and Rice Lake, as well as these human services programs aside from The Miracle League of the Chippewa Valley, which joined the organization in January 2016:

Goodwill NCW’s mission statement — “Elevating People, Transforming Communities” — is realized every day across the state. For examples of how the organization serves its coverage area, go to

Goodwill NCW is a member organization of Goodwill Industries International, and is one of 165 distinct and separate Goodwill organizations. Each is operated locally, and overseen by a local board of directors,